A BIG BELIEVER AND CONSUMER OF CLEAN NUTRITION
He lived in the UK for nearly a decade. On his return to India, he realized that there was a huge gap in the Sports & Fitness Nutrition products market, with the most affordable brands containing a lot of impure and artificial ingredients.
Flex Protein was born to bridge exactly this gap where Tony’s vision of creating a perfect balance between Nutrition and Pricing came into being. A lot of research goes into the creation of every product and only the purest of ingredients are sourced out from various corners of the world. The brand’s long-term goal is to create a dynamic range of ultra-premium Sports & Fitness Nutrition products that will be affordable even by the common man.
Tell us about your startup Flex Protein and who is it aimed at?
Flex Protein was born from our search for natural and premium quality protein products. Our products are backed by a lot of research and contain pure and natural protein sources. We are in the process of transforming the way protein is looked at as merely a bodybuilding supplement. However, it should be incorporated into every individual’s dietary needs for living a healthier and better quality life.
What is unique about your product as compared to others and why should one choose your product?
Flex Protein’s motto is simple – to provide every consumer with ULTRA CLEAN NUTRITION. Our vision is to provide clean and premium quality protein-rich products at affordable pricing. So, whether you are a new entrant into the world of Fitness or someone who believes in quality nutrition, choose Flex Protein, as we believe in providing you with Ultra Clean Nutrition.
What is the difference between animal protein and plant-based protein?
Animal-based protein is predominantly whey protein, egg protein, milk protein, etc which are by-products of milk/ eggs. For example, for making whey protein, companies use a ceramic filtration process of discarded water from cheese and extract the protein from it. However, if you compare plant-based proteins, they are not by-products. The raw material is the product. Beans, Chickpeas, Soya Beans are processed to extract the protein from them. They are hypoallergenic; do not cause any digestive issues and least side effects.